Roberty Beatty: Keep it Weird!

Creating the brand identity for a publication, keynote lecture, and workshop featuring influential album cover artist Robert Beatty.

VISUAL IDENTITY / PUBLICATION / WEB DESIGN
Robert Beatty: Keep it Weird! Zine front cover

Robert Beatty is an influential album cover designer and illustrator best known for his work with artists such as Tame Impala, Kesha, Oneohtrix Point Never, Neon Indian, and many more.

I created a typographically-focused visual identity in advance of his visit to MICA for a keynote lecture and workshop and applied it to an exclusive publication about his career.

Robert Beatty poster tagline close-up

The Identity

I wanted to create a design language that would capture the vibrant essence of Beatty’s work without overshadowing it. Inspired by his airbrushed illustration style and funky, bold typeface choices from across the 20th century, I designed a punchy, in-your-face color palette and combined it with typeface choices that ranged from sleek and utilitarian (Univers, Eurostile) to ostentatious and funky (ITC Busorama, Windsor).

Robert Beatty TV Edit
Credit: robertbeattyart.com
Robert Beatty inspiration page 1Robert Beatty inspiration page 2
Robert Beatty colors and typefacesRobert Beatty typemark

The Publication

Robert Beatty zine spread 2Robert Beatty zine spread 3Robert Beatty zine spread 3 close-up 1Robert Beatty zine spread 3 close-up 2Robert Beatty zine spread 4Robert Beatty zine spread 5 close-up 1Robert Beatty zine spread 5 close-up 2Robert Beatty zine spread 6 close-up 1Robert Beatty zine back coverRobert Beatty: Keep it Weird! Zine front cover version 2Robert Beatty zine spread 1

The Event

Robert Beatty event posterRobert Beatty event poster description close-upRobert Beatty event wristbandsRobert Beatty desktop screenshot 1Robert Beatty desktop screenshot 2Robert Beatty desktop screenshot 3Robert Beatty mobile screenshot 1Robert Beatty mobile screenshot 2Robert Beatty mobile screenshot 3Robert Beatty mobile screenshot 4Robert Beatty mobile screenshot 5Robert Beatty mobile screenshot 6

Roberty Beatty: Keep it Weird!

Creating the brand identity for a publication, keynote lecture, and workshop featuring influential album cover artist Robert Beatty.

VISUAL IDENTITY / PUBLICATION / WEB DESIGN
Robert Beatty: Keep it Weird! Zine front cover

Robert Beatty is an influential album cover designer and illustrator best known for his work with artists such as Tame Impala, Kesha, Oneohtrix Point Never, Neon Indian, and many more.

I created a typographically-focused visual identity in advance of his visit to MICA for a keynote lecture and workshop and applied it to an exclusive publication about his career.

Robert Beatty poster tagline close-up

The Identity

I wanted to create a design language that would capture the vibrant essence of Beatty’s work without overshadowing it. Inspired by his airbrushed illustration style and funky, bold typeface choices from across the 20th century, I designed a punchy, in-your-face color palette and combined it with typeface choices that ranged from sleek and utilitarian (Univers, Eurostile) to ostentatious and funky (ITC Busorama, Windsor).

Robert Beatty TV EditRobert Beatty inspiration page 1Robert Beatty inspiration page 2
Credit: robertbeattyart.com
Robert Beatty colors and typefacesRobert Beatty typemark

The Publication

Robert Beatty: Keep it Weird! Zine front cover version 2Robert Beatty zine spread 1Robert Beatty zine spread 2Robert Beatty zine spread 3Robert Beatty zine spread 3 close-up 1Robert Beatty zine spread 3 close-up 2Robert Beatty zine spread 4Robert Beatty zine spread 5 close-up 1Robert Beatty zine spread 5 close-up 2Robert Beatty zine spread 6 close-up 1Robert Beatty zine back cover

The Event

Robert Beatty event posterRobert Beatty event poster description close-upRobert Beatty event wristbandsRobert Beatty desktop screenshot 1Robert Beatty desktop screenshot 2Robert Beatty desktop screenshot 3
Robert Beatty mobile screenshot 1Robert Beatty mobile screenshot 2Robert Beatty mobile screenshot 3Robert Beatty mobile screenshot 4Robert Beatty mobile screenshot 5Robert Beatty mobile screenshot 6