The Calydonian Boar Society

A dynamic visual identity system and print campaign for a secret society.

VISUAL IDENTITY / ILLUSTRATION / PRINT CAMPAIGN
The Calydonian Boar Society photo of printed materials

The Calydonian Boar Society needed a brand identity system in advance of its 2021-22 membership drive and events season. The challenge was to come up with a system that would emphasize the ancient mystery of the society while also making it appealing and accessible to new members.

For a society with such ancient roots, I knew I needed to get hands-on and do some analog experimentation with image and texture. Using tools like tracing paper, paint, ink, and water-soluble paper, I experimented with a variety of visual ideas. Then, I selected the typefaces, color palette, icons, and textures to use in the final brand.

The Calydonian Boar Society Icons, Color, and TypographyThe Calydonian Boar Society Style Guide

The Identity Applied

The Society was looking for support on their printed brand materials, including postcards, a membership guide, a small hanging tag for one of their annual traditions, and a limited-edition screen-printed camp flag for their top contributing supporters.

The Calydonian Boar Society Postcards
The Calydonian Boar Society Membership GuideThe Calydonian Boar Society Hanging TagThe Calydonian Boar Society Camp Flag

The Calydonian Boar Society

A dynamic visual identity system and print campaign for a secret society.

VISUAL IDENTITY / ILLUSTRATION / PRINT CAMPAIGN
The Calydonian Boar Society photo of printed materials

The Calydonian Boar Society needed a brand identity system in advance of its 2021-22 membership drive and events season. The challenge was to come up with a system that would emphasize the ancient mystery of the society while also making it appealing and accessible to new members.

For a society with such ancient roots, I knew I needed to get hands-on and do some analog experimentation with image and texture. Using tools like tracing paper, paint, ink, and water-soluble paper, I experimented with a variety of visual ideas. Then, I selected the typefaces, color palette, icons, and textures to use in the final brand.

The Calydonian Boar Society Icons, Color, and TypographyThe Calydonian Boar Society Style Guide

The Identity Applied

The Society was looking for support on their printed brand materials, including postcards, a membership guide, a small hanging tag for one of their annual traditions, and a limited-edition screen-printed camp flag for their top contributing supporters.

The Calydonian Boar Society PostcardsThe Calydonian Boar Society Membership GuideThe Calydonian Boar Society Hanging TagThe Calydonian Boar Society Camp Flag