Visual Music

Creating a set of large-scale poster advertisements for The Cooper Hewitt Smithsonian Design Museum.

VISUAL IDENTITY / PRINT CAMPAIGN
John Cage poster photo 3

Titled “Visual Music,” the Cooper Hewitt Smithsonian Design Museum's new exhibition collects an archive of experimental music manuscripts created by avant-garde artists from the mid-1900s to today.

I designed a series of ten posters in multiple sizes and formats to help advertise the exhibition.

Penderecki poster photo

The Identity

Knowing that the visual design of the manuscripts was the main appeal of the exhibition, I traced the designs in Illustrator in order to use them as scalable graphics. I also created a typemark and tagline to tie the system together.

Rather than using a fixed set of colors, I decided to make the color system dynamic by choosing gradients inspired by the content of each individual manuscript.

Visual music typemark photo
Shaefer ManuscriptAphex Twin performance
Tom Phillips ManuscriptHiroshi Yoshimura manuscript 2Pauline Oliveiros ManuscriptJohn Cage ManuscriptR. Murray Schaefer manuscriptPenderecki ManuscriptBrian Eno ManuscriptCornelius Cardew ManuscriptVisual Music style guide

The Campaign

Visual Music Bus Kiosk Mockup 2Visual Music Brian Eno MockupVisual Music Penderecki MockupVisual Music Morton Feldman MockupPauline Oliveros poster photo 2Visual Music Cornelius Cardew MockupTom Phillips poster mockupVisual Music Aphex Twin MockupVisual Music Hiroshi Yoshimura Mockup

Visual Music

Creating a set of large-scale poster advertisements for The Cooper Hewitt Smithsonian Design Museum.

VISUAL IDENTITY / PRINT CAMPAIGN
John Cage poster photo 3

Titled “Visual Music,” the Cooper Hewitt Smithsonian Design Museum's new exhibition collects an archive of experimental music manuscripts created by avant-garde artists from the mid-1900s to today.

I designed a series of ten posters in multiple sizes and formats to help advertise the exhibition.

Penderecki poster photo

The Identity

Knowing that the visual design of the manuscripts was the main appeal of the exhibition, I traced the designs in Illustrator in order to use them as scalable graphics. I also created a typemark and tagline to tie the system together.

Rather than using a fixed set of colors, I decided to make the color system dynamic by choosing gradients inspired by the content of each individual manuscript.

Visual music typemark photoShaefer ManuscriptAphex Twin performanceTom Phillips ManuscriptJohn Cage ManuscriptHiroshi Yoshimura manuscript 2R. Murray Schaefer manuscriptPauline Oliveiros ManuscriptPenderecki ManuscriptBrian Eno ManuscriptCornelius Cardew ManuscriptVisual Music style guide

The Campaign

Visual Music Penderecki MockupVisual Music Morton Feldman MockupVisual Music Bus Kiosk Mockup 2Visual Music Brian Eno MockupTom Phillips poster mockupPauline Oliveros poster photo 2Visual Music Cornelius Cardew MockupVisual Music Aphex Twin MockupVisual Music Hiroshi Yoshimura Mockup