Money Management Institute Rebrand
A vibrant new brand identity to reflect who MMI is today: a purposeful community dedicated to advancing the investment advisory industry.
VISUAL IDENTITY / BRAND DESIGN / PRODUCTION DESIGN
In collaboration with Alpha Agency, Money Management Institute (MMI) recently updated its brand to better reflect the organization's purpose, mission, and vision: to advance the investment industry through our connections, foster a thriving ecosystem of meaningful relationships and real exchange, and be a catalyst for transformative conversations and industry progress for our membership.
I collaborated with the agency and internal stakeholders to develop and implement our vibrant and colorful new identity.
The Identity
In early 2025, Alpha Agency kicked off an intensive research and strategy process, interviewing members of the board, MMI members, and key internal stakeholders to develop a strong creative brief. They helped redefine the organization's mission, vision, and values: Participate with Intent, Solve Together, and Think Forward.
Following the strategic portion, we collaborated on the visual design, agreeing to aim at the following objectives:
Elegant and contemporary: Look and feel maintains stature with a nod to the future state.
Precise: A well thought out holistic design supports a cohesive brand vision.
Consistent: Shared common recognizable elements.
Flexible: Allows sub-brands to have unique identities within a unified system.
Practical: Easy to use and apply.
Launching the Brand
Each October, 600+ members of the MMI community gather for the Annual Conference, our most impactful and visible industry event.
We took the opportunity to formally launch our new brand at the event, ensuring that it would be seen by our most engaged membership.
I planned, designed, and implemented all branded materials across the venue, including large-scale prints, motion graphics, presentations, flyers, business cards, and much more.
At the same time, I collaborated with Alpha Agency to update graphics across our website.
As a whole, the implementation process included over 300 individual deliverables over the course of five months.
