The Dog Who Swallows Millions
An immersive audiovisual installation created for the 2022 Grad Show at Maryland Institute College of Art (MICA).
Winner of the 2022 AIGA Flux Awards for Video/Motion Graphics.
VISUAL IDENTITY / EXHIBITION DESIGN / MOTION DESIGN / CREATIVE CODING / PUBLICATION DESIGN
The Dog Who Swallows Millions is an exhibition I created for my Graphic Design M.A. Graduate Thesis at Maryland Institute College of Art (MICA). Using creative coding, experimental typography, loudspeaker design, generative art, and experimental branding, it conjured a captivating audiovisual experience for its viewers.
The Creative Process
Beginning with a 5-track long experimental music EP I had produced over the previous two years, I combined 80s punk typography, modern glitch art, mid-2000s music visualization, experimental music branding, hand-drawn typography, and VJ culture into a freakishly cool hybrid of vintage and modern aesthetics.
To give the exhibition an air of mystery, I fabricated flat speaker panels out of rigid foam board to be used for both producing the sound and displaying the projection-mapped audio-reactive motion design. Flat-panel speakers are a rarity and not recognized by most people, so the source of the audio was hidden in plain sight.
At the end of the project, I wrote and designed a 12"x12" 82-page book to document the work.
Full Video
The Exhibition
The Identity
The project was all about excitement and contrast: vibrant colors contrasting with stark black and white, 80s punk aesthetics with modern dance music, flat typography with 3D motion design.
With an emphasis on flexibility, I boiled everything down into a concise, useful style sheet to inform the visual identity of the exhibition and book.