Devotional
An iconic, schoolboy-punk visual identity for the album by Cleveland-based singer-songwriter Jeff Holland, out May 1, 2026.
VISUAL IDENTITY / BRAND DESIGN / MOTION DESIGN / ALBUM ART DESIGN
Starting from a simple brief of “flowers, waves, spirals, and bright primary colors,” I built out a rich design system of color, type, custom iconography, and motion design.
The Process
My design process was organic and fluid, listening to the album on repeat and responding naturally to what it gave me. I used the visual language of signs and symbols to capture the human/divine themes of the album.
In the artist’s words: “You really captured something ineffable about the album! And it’s such a rich tapestry of icons.”
Bungee was a great typeface for the identity—the contrast of thick lines and shading with thin strokes catches the eye and reinforces the confrontational/in-your-face nature of the graphics. It’s fun, it’s a little punk, and it’s the perfect vibe for a home-recorded lo-fi indie rock album.
Recognition
The album release poster was featured in the 2026 “Signs and Symbols” art exhibition juried by Nolen Strals and Ryan Meyer, which was on view at the 501 Gallery in Birmingham, AL from Apr 17–May 1, 2026.
