Vigilia

Hybrid Movement Company, a contemporary circus troupe in Brooklyn, needed a set of visual concepts for Vigilia—a unique seasonal party, ritual, and performance.

VISUAL IDENTITY / BRAND DESIGN / MOTION DESIGN / CONCEPT WORK

The company wanted to build some hype for the next event and were open to seeing anything I could come up with. After some research and collaborative brief-building, I presented three visual concepts. Each concept was also tied to a verbal identity co-authored through a collaborative research and development process.

Vigilia poster with three dancers forming an acrobatic circle in bright red and pink

Black-and-white Vigilia poster featuring intertwined dancers in patterned costumes

Vigilia Summer Solstice poster with dancers and red lettering on a dark background

Concept 1: The Joy of Expression

Experience awe-inspiring art. Express your authentic self on the dancefloor. Connect with an exuberantly creative community. Find self-expression through traditional rites.

Vigilia Summer Solstice poster showing an acrobat balanced on another performer

Vigilia poster collage with dancers, vivid orange and pink textures, and large black lettering

Aerial performer with a hoop in a candlelit room, layered with Vigilia artwork

Aerial performer suspended in a hoop with a red and purple Vigilia collage

Two aerial performers on hoops beside a vivid pink Vigilia poster field

Concept 2: Find Something Deeper

Find an alternative to the typical party/rave. Movement, elevated. Safe, ethical, friendly, fun, and artful.

Two aerial performers on silks with hand-drawn white lines and Vigilia lettering

Monochrome Vigilia promotional poster with intertwined dancers and bold geometric type

Vigilia poster with performers crouched under magenta lighting and laser-like lines

Vigilia poster with two people in purple light and the phrase Find Something Mysterious

Vigilia poster showing two aerial performers hanging from fabric under violet light

Concept 3: Fight Against Alienation

Prioritize real-life experience. Participate and stay present. Fight against loneliness, division, and prejudice—we always need hope. Stay off your phone and experience the present moment.

Orange Vigilia poster featuring two performers in a balancing acrobatic pose

Vigilia poster showing a performer balancing another acrobat overhead in warm orange light

Vigilia poster with a performer balancing an acrobat upside down under stage lighting

Vigilia poster collage of dancers in purple light arranged around geometric white lettering

Vigilia poster collage of aerial performance photos and the Vigilia flame emblem

The Process

I learned as much as I could about the event, conducted interviews with key team members, audited the existing brand, analyzed the competition, and presented a strategy based on everything I found: five verbal directions, which we ultimately narrowed down to three.