A laid-back visual identity system for the NYC kava bar. Inspired by vintage thrift stores and tropical vibes.
Misfit Kava Bar is a vibrant cornerstone of the Bushwick (NYC) art and music community. They were in need of a brand language to unify their messaging while capturing their laid-back, creative spirit.
The bar’s owners love decorating the space with vintage thrift-store items, and they serve tropical-inspired cocktails. Their audience is young, eclectic, artistic, and intellectual. These insights led me to combine funky typography, a 60s “flower-girl” vintage aesthetic, and a tropical color palette.
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I knew the brand needed to be eclectic, full of energy, and tons of fun. Oh No Blazeface ended up being the perfect choice for a typemark and display typeface, while Proxima Nova's more neutral (but still fun!) aesthetic contrasted perfectly as a supporting typeface.
Combining a tropical color palette with vintage-inspired patterns and simple vector illustrations helped capture the spirit of the bar and its customers.
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A laid-back visual identity system for the NYC kava bar. Inspired by vintage thrift stores and tropical vibes.
Misfit Kava Bar is a vibrant cornerstone of the Bushwick (NYC) art and music community. They were in need of a brand language to unify their messaging while capturing their laid-back, creative spirit.
The bar’s owners love decorating the space with vintage thrift-store items, and they serve tropical-inspired cocktails. Their audience is young, eclectic, artistic, and intellectual. These insights led me to combine funky typography, a 60s “flower-girl” vintage aesthetic, and a tropical color palette.
I knew the brand needed to be eclectic, full of energy, and tons of fun. Oh No Blazeface ended up being the perfect choice for a typemark and display typeface, while Proxima Nova's more neutral (but still fun!) aesthetic contrasted perfectly as a supporting typeface.
Combining a tropical color palette with vintage-inspired patterns and simple vector illustrations helped capture the spirit of the bar and its customers.
