Misfit Kava Bar

A vibrant visual identity system for the NYC kava bar. Inspired by vintage thrift stores and tropical vibes.

VISUAL IDENTITY / WEB DESIGN
Misfit Kava Bar Powder Packaging

Misfit Kava Bar is a vibrant cornerstone of the Bushwick (NYC) art and music community. They were in need of a brand language to unify their messaging while capturing their zany, creative spirit.

The bar’s owners love decorating the space with vintage thrift-store items, and they serve tropical-inspired cocktails. Their audience is young, eclectic, artistic, and intellectual. These insights led me to combine funky typography, a 60s “flower-girl” vintage aesthetic, and a tropical-inspired laid-back color palette for the final brand.

Misfit Kava Bar Typemark Over Red Pattern 2

The Identity

I knew the brand needed to be eclectic, full of energy, and tons of fun. Oh No Blazeface ended up being the perfect choice for a typemark and display typeface, while Proxima Nova's more neutral (but still fun!) aesthetic contrasted perfectly as a supporting typeface.

Combining a tropical color palette with vintage-inspired patterns and simple vector illustrations helped capture the spirit of the bar and its customers.

Misfit Kava Bar Typemark and Typefaces
Misfit Kava Bar Typemark Icon VersionsMisfit Kava Bar Color PaletteMisfit Kava Bar PatternsMisfit Kava Bar Illustrations
Misfit Kava Bar GlasswareMisfit Kava Bar CoastersMisfit Kava Bar T-Shirt

Website Design

Misfit Kava Bar Desktop Mockup 3
Misfit Kava Bar Desktop Mockup 1Misfit Kava Bar Desktop Mockup 2
Misfit Kava Bar Mobile Mockup 2Misfit Kava Bar Mobile Mockup 1

Misfit Kava Bar

A vibrant visual identity system for the NYC kava bar. Inspired by vintage thrift stores and tropical vibes.

VISUAL IDENTITY / WEB DESIGN
Misfit Kava Bar Powder Packaging

Misfit Kava Bar is a vibrant cornerstone of the Bushwick (NYC) art and music community. They were in need of a brand language to unify their messaging while capturing their zany, creative spirit.

The bar’s owners love decorating the space with vintage thrift-store items, and they serve tropical-inspired cocktails. Their audience is young, eclectic, artistic, and intellectual. These insights led me to combine funky typography, a 60s “flower-girl” vintage aesthetic, and a tropical-inspired laid-back color palette for the final brand.

Misfit Kava Bar Typemark Over Red Pattern 2

The Identity

I knew the brand needed to be eclectic, full of energy, and tons of fun. Oh No Blazeface ended up being the perfect choice for a typemark and display typeface, while Proxima Nova's more neutral (but still fun!) aesthetic contrasted perfectly as a supporting typeface.

Combining a tropical color palette with vintage-inspired patterns and simple vector illustrations helped capture the spirit of the bar and its customers.

Misfit Kava Bar Typemark and TypefacesMisfit Kava Bar Typemark Icon VersionsMisfit Kava Bar Color PaletteMisfit Kava Bar IllustrationsMisfit Kava Bar PatternsMisfit Kava Bar GlasswareMisfit Kava Bar CoastersMisfit Kava Bar T-Shirt

Website Design

Misfit Kava Bar Desktop Mockup 1Misfit Kava Bar Desktop Mockup 2Misfit Kava Bar Desktop Mockup 3
Misfit Kava Bar Mobile Mockup 1Misfit Kava Bar Mobile Mockup 2