MMI Typography

A comprehensive typographic system for the Money Management Institute in NYC.

TYPOGRAPHY & LAYOUT / BRAND DESIGN / ADVERTISING & MARKETING DESIGN
MMI Barron's Ad Front and Back Cover

The Money Management Institute (MMI) is a trade organization representing firms that provide financial advice and investment advisory solutions to investors.

As the company's first in-house brand designer, I've had the opportunity to design a wide variety of advertising and marketing-related collateral from the ground up, including recently a full-page, back cover ad in the long-running financial newspaper Barron's.

MMI Barron's Ad Straight on ViewMMI Barron's Ad Close-up Angled View 2

My Typographic Approach

Though MMI had recently completed a brand redesign shortly before I joined the company, the brand system was bare-bones and lacked a comprehensive typographic system.

MMI Style Guide (Full) Angled View

To solve this problem, I designed a style guide making use of MMI's two principal typefaces: Gotham (of Obama-poster era fame), and the open-source Source Serif family. My efforts resulted in a flexible yet detailed system optimized for both print and digital. I've used it to create unique, striking layouts for a variety of business needs, including the aforementioned Barron's ad.

MMI Style Guide (Full) Straight-On ViewMMI Style Guide (Pg 1 Top Zoom)MMI Style Guide (Pg 1 Bottom Zoom)MMI Style Guide Page 2 Angled ViewMMI Emerging Asset Managers Forum Full ViewMMI Emerging Asset Managers Forum Page 1 ZoomMMI Emerging Asset Managers Forum Page 2 Angled ViewMMI Emerging Asset Managers Sponsorship ZoomMMI Summer Academy Brochure (Full)MMI Summer Academy First Page ZoomMMI Summer Academy Brochure (Calendar Zoom)MMI Distribution Leadership Forum First Page ZoomMMI Distribution Leadership Forum Group Packages Angled ViewOpening Doors Golf Classic Program Straight-On ViewOpening Doors Golf Classic Program Angled Top HalfOpening Doors Golf Classic Program Angled Bottom Half

MMI Typography

A comprehensive typographic system for the Money Management Institute in NYC.

TYPOGRAPHY & LAYOUT / BRAND DESIGN / ADVERTISING & MARKETING DESIGN
MMI Barron's Ad Front and Back Cover

The Money Management Institute (MMI) is a trade organization representing firms that provide financial advice and investment advisory solutions to investors.

As the company's first in-house brand designer, I've had the opportunity to design a wide variety of advertising and marketing-related collateral from the ground up, including recently a full-page, back cover ad in the long-running financial newspaper Barron's.

MMI Barron's Ad Straight on ViewMMI Barron's Ad Close-up Angled View 2

My Typographic Approach

Though MMI had recently completed a brand redesign shortly before I joined the company, the brand system was bare-bones and lacked a comprehensive typographic system.

To solve this problem, I designed a style guide making use of MMI's two principal typefaces: Gotham (of Obama-poster era fame), and the open-source Source Serif family. My efforts resulted in a flexible yet detailed system optimized for both print and digital. I've used it to create unique, striking layouts for a variety of business needs, including the aforementioned Barron's ad.

MMI Style Guide (Full) Angled ViewMMI Style Guide (Full) Straight-On ViewMMI Style Guide (Pg 1 Top Zoom)MMI Style Guide (Pg 1 Bottom Zoom)MMI Style Guide Page 2 Angled ViewMMI Emerging Asset Managers Forum Full ViewMMI Emerging Asset Managers Forum Page 1 ZoomMMI Emerging Asset Managers Forum Page 2 Angled ViewMMI Emerging Asset Managers Sponsorship ZoomMMI Summer Academy Brochure (Full)MMI Summer Academy First Page ZoomMMI Summer Academy Brochure (Calendar Zoom)MMI Distribution Leadership Forum First Page ZoomMMI Distribution Leadership Forum Group Packages Angled ViewOpening Doors Golf Classic Program Straight-On ViewOpening Doors Golf Classic Program Angled Top HalfOpening Doors Golf Classic Program Angled Bottom Half