A comprehensive typographic system for the Money Management Institute in NYC.
The Money Management Institute (MMI) is a trade organization representing firms that provide financial advice and investment advisory solutions to investors.
As the company's first in-house brand designer, I've had the opportunity to design a wide variety of advertising and marketing-related collateral from the ground up, including recently a full-page, back cover ad in the long-running financial newspaper Barron's.
Though MMI had recently completed a brand redesign shortly before I joined the company, the brand system was bare-bones and lacked a comprehensive typographic system.
To solve this problem, I designed a style guide making use of MMI's two principal typefaces: Gotham (of Obama-poster era fame), and the open-source Source Serif family. My efforts resulted in a flexible yet detailed system optimized for both print and digital. I've used it to create unique, striking layouts for a variety of business needs, including the aforementioned Barron's ad.
A comprehensive typographic system for the Money Management Institute in NYC.
The Money Management Institute (MMI) is a trade organization representing firms that provide financial advice and investment advisory solutions to investors.
As the company's first in-house brand designer, I've had the opportunity to design a wide variety of advertising and marketing-related collateral from the ground up, including recently a full-page, back cover ad in the long-running financial newspaper Barron's.
Though MMI had recently completed a brand redesign shortly before I joined the company, the brand system was bare-bones and lacked a comprehensive typographic system.
To solve this problem, I designed a style guide making use of MMI's two principal typefaces: Gotham (of Obama-poster era fame), and the open-source Source Serif family. My efforts resulted in a flexible yet detailed system optimized for both print and digital. I've used it to create unique, striking layouts for a variety of business needs, including the aforementioned Barron's ad.