Visual identity development for Opening Doors Impact Night, a charity fundraiser at The National Arts Club in NYC.
The Gateway Foundation is a (501)(c)(3) non-profit organization founded by the Money Management Institute (MMI) with the mission of advancing diversity, equity, and inclusion within the financial services industry.
I contributed to the foundation's inaugural Opening Doors Impact Night fundraiser at The National Arts Club in NYC by developing and executing a sub-brand for the printed signage and digital slideshows.
MMI's standard branding was a poor visual match for The National Arts Club's artsy aesthetic and refined early modern interior design. I proposed developing a unique sub-brand that would be more appropriate for the venue.
A combination of wayfinding, sponsor signage, and informational signage was needed. Additionally, two digital slideshows were needed for screens throughout the venue during the cocktail hour and the main program.
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I created a hero graphic that can be flexibly adjusted in scale to create a wide variety of interesting backgrounds. The graphic represents the concept of branching career pathways beginning from an open door.
To help with wayfinding, I designed art-deco style arrows that paired well with the Club's overall aesthetic.
I also chose a color palette that struck a happy medium between the lavish stylings of the Club and the brighter, more saturated colors of MMI's typical branding.
For the main typeface, I chose FreightBig Pro, designed by Joshua Darden. According to Fonts In Use, Darden is the first known African-American type designer. Since the event was celebrating and fundraising for diversity and minority representation within the financial services industry, the Freight family was the perfect choice.
I also used Sukhumvit Dot from Thai typeface designer Panuwat Usakunwathana as a supplemental event wordmark. The dots echoed the hero graphic, while the simple sans-serif construction provided a nice contrast to Freight. It was great to use a complementary face from an AAPI designer to further represent our mission of diversity and inclusion.
Ultimately, it was a pleasure to contribute to Gateway Foundation's inaugural Opening Doors Impact Night. I'm proud to have supported the foundation's fundraising efforts for Diversity, Equity, and Inclusion within the financial services industry.
Visual identity development for Opening Doors Impact Night, a charity fundraiser at The National Arts Club in NYC.
The Gateway Foundation is a (501)(c)(3) non-profit organization founded by the Money Management Institute (MMI) with the mission of advancing diversity, equity, and inclusion within the financial services industry.
I contributed to the foundation's inaugural Opening Doors Impact Night fundraiser at The National Arts Club in NYC by developing and executing a sub-brand for the printed signage and digital slideshows.
MMI's standard branding was a poor visual match for The National Arts Club's artsy aesthetic and refined early modern interior design. I proposed developing a unique sub-brand that would be more appropriate for the venue.
A combination of wayfinding, sponsor signage, and informational signage was needed. Additionally, two digital slideshows were needed for screens throughout the venue during the cocktail hour and the main program.
I created a hero graphic that can be flexibly adjusted in scale to create a wide variety of interesting backgrounds. The graphic represents the concept of branching career pathways beginning from an open door.
To help with wayfinding, I designed art-deco style arrows that paired well with the Club's overall aesthetic.
I also chose a color palette that struck a happy medium between the lavish stylings of the Club and the brighter, more saturated colors of MMI's typical branding.
For the main typeface, I chose FreightBig Pro, designed by Joshua Darden. According to Fonts In Use, Darden is the first known African-American type designer. Since the event was celebrating and fundraising for diversity and minority representation within the financial services industry, the Freight family was the perfect choice.
I also used Sukhumvit Dot from Thai typeface designer Panuwat Usakunwathana as a supplemental event wordmark. The dots echoed the hero graphic, while the simple sans-serif construction provided a nice contrast to Freight. It was great to use a complementary face from an AAPI designer to further represent our mission of diversity and inclusion.
Ultimately, it was a pleasure to contribute to Gateway Foundation's inaugural Opening Doors Impact Night. I'm proud to have supported the foundation's fundraising efforts for Diversity, Equity, and Inclusion within the financial services industry.
