Qobuz is the first ever platform to offer lossless and Hi-Res (24-bit, up to 192 kHz) music streaming. Based in France and operating in 24 countries, the company hired me to help launch and grow the USA service.
I contributed to every aspect of Qobuz USA's marketing, including designing web pages for campaigns, creating weekly newsletters, developing all social content, and art directing social advertising.
In spite of a challenging competitive environment, our team successfully reached our target audience of audiophiles and music lovers. I helped drive double-digit growth in every channel and coordinated high-impact partnerships with luxury audio brands.
Our audience trended on the older, male, affluent side. My role was to develop multiple coordinated visual strategies to reach this audience across all touchpoints.
In all our communication, I strove to emphasize Qobuz's commitment to providing the highest quality music possible to help enrich people's lives.
Let's face it—music streaming can bring in a lot of revenue, but profitability in this industry is rare. At Qobuz, we worked within limited budgets in order to maximize our chances of financial sustainability.
From a quantitative perspective, the most important growth metrics were Cost Per Acquisition of new users from our ad campaigns and rate of subscriber growth on our social media and newsletter.
I also paid close attention to churn and our inbound marketing strategy, creating value for our customers through interesting livestream events, in-person private listening sessions, appearances at industry events, and artist collaborations led by our in-house editorial team.
Qobuz is the first ever platform to offer lossless and Hi-Res (24-bit, up to 192 kHz) music streaming. Based in France and operating in 24 countries, the company hired me to help launch and grow the USA service.
I contributed to every aspect of Qobuz USA's marketing, including designing web pages for campaigns, creating weekly newsletters, developing all social content, and art directing social advertising.
In spite of a challenging competitive environment, our team successfully reached our target audience of audiophiles and music lovers. I helped drive double-digit growth in every channel and coordinated high-impact partnerships with luxury audio brands.
Our audience trended on the older, male, affluent side. My role was to develop multiple coordinated visual strategies to reach this audience across all touchpoints.
In all our communication, I strove to emphasize Qobuz's commitment to providing the highest quality music possible to help enrich people's lives.
Let's face it—music streaming can bring in a lot of revenue, but profitability in this industry is rare. At Qobuz, we worked within limited budgets in order to maximize our chances of financial sustainability.
From a quantitative perspective, the most important growth metrics were Cost Per Acquisition of new users from our ad campaigns and rate of subscriber growth on our social media and newsletter.
I also paid close attention to churn and our inbound marketing strategy, creating value for our customers through interesting livestream events, in-person private listening sessions, appearances at industry events, and artist collaborations led by our in-house editorial team.