A slick basketball and hip-hop inspired identity system for the soon-to-launch record label.
Ball Team Records is a new project from NYC music industry veteran Shane Harris. Drawing on his deep love and knowledge of hip-hop and basketball culture, the label will focus on promoting and releasing energizing indie hip-hop that pushes the envelope.
Taking inspiration from classic hip-hop labels and artists, the brand identity uses a stripped-down, focused visual language to convey a sense of grounded power and energy. It mixes in a number of influences, from the Wu-Tang Clan to the Sacramento Kings, in order to fit in with long-standing tradition while also making a bold new statement of its own.
The heading typography combines a bold stencil typeface (inspired by one used by Everest Records in the 70s) and a slab-serif typeface inspired by vintage athletic gear. For subheadings and body type, I chose Obviously by Oh No Type Co., a versatile sans-serif that performs excellently with long copy but also contains energy and style to spare.
The color palette uses neutral shades of black and white. It's intended to convey a Brooklyn-style sense of cool while getting out of the way of the label's artists' own unique brands.
A slick basketball and hip-hop inspired identity system for the soon-to-launch record label.
Ball Team Records is a new project from NYC music industry veteran Shane Harris. Drawing on his deep love and knowledge of hip-hop and basketball culture, the label will focus on promoting and releasing energizing indie hip-hop that pushes the envelope.
Taking inspiration from classic hip-hop labels and artists, the brand identity uses a stripped-down, focused visual language to convey a sense of grounded power and energy. It mixes in a number of influences, from the Wu-Tang Clan to the Sacramento Kings, in order to fit in with long-standing tradition while also making a bold new statement of its own.
The heading typography combines a bold stencil typeface (inspired by one used by Everest Records in the 70s) and a slab-serif typeface inspired by vintage athletic gear. For subheadings and body type, I chose Obviously by Oh No Type Co., a versatile sans-serif that performs excellently with long copy but also contains energy and style to spare.
The color palette uses neutral shades of black and white. It's intended to convey a Brooklyn-style sense of cool while getting out of the way of the label's artists' own unique brands.