Ball Team Records

A slick basketball and hip-hop inspired identity system for the soon-to-launch record label.

VISUAL IDENTITY
Ball Team Records Basketball

Ball Team Records is a new project from NYC music industry veteran Shane Harris. Drawing on his deep love and knowledge of hip-hop and basketball culture, the label will focus on promoting and releasing energizing indie hip-hop that pushes the envelope.

Taking inspiration from classic hip-hop labels and artists, the brand identity uses a stripped-down, focused visual language to convey a sense of grounded power and energy. It mixes in a number of influences, from the Wu-Tang Clan to the Sacramento Kings, in order to fit in with long-standing tradition while also making a bold new statement of its own.

Ball Team Records Turntable with Record
I just love the game. You can take a ball and just go be by yourself for hours and just move your body and kinda zone out into it. Teamwork is definitely a part of it, [there's] nothing better to me than a great pass highlight and the choreographed movements of a team, it's like a dance. Not to mention the creativity in both dribbling and passing. The hip-hop connection as well, those were always together in my book.
—Shane Harris, Founder

The Identity

The heading typography combines a bold stencil typeface (inspired by one used by Everest Records in the 70s) and a slab-serif typeface inspired by vintage athletic gear. For subheadings and body type, I chose Obviously by Oh No Type Co., a versatile sans-serif that performs excellently with long copy but also contains energy and style to spare.

The color palette uses neutral shades of black and white. It's intended to convey a Brooklyn-style sense of cool while getting out of the way of the label's artists' own unique brands.

Ball Team Records record label influences
Ball Team Records Style SheetBall Team Records Mark 2 and 3 on blackBall Team Records Mark 2 and 3 on white
Ball Team Records Icon in four colorsBall Team Records T-Shirt and Tote BagBall Team Records Embroidered PatchBall Team Records CapBall Team Records Athletic FabricBall Team Records Turntable SlipmatBall Team Records instagram post

Ball Team Records

A slick basketball and hip-hop inspired identity system for the soon-to-launch record label.

VISUAL IDENTITY
Ball Team Records Basketball

Ball Team Records is a new project from NYC music industry veteran Shane Harris. Drawing on his deep love and knowledge of hip-hop and basketball culture, the label will focus on promoting and releasing energizing indie hip-hop that pushes the envelope.

Taking inspiration from classic hip-hop labels and artists, the brand identity uses a stripped-down, focused visual language to convey a sense of grounded power and energy. It mixes in a number of influences, from the Wu-Tang Clan to the Sacramento Kings, in order to fit in with long-standing tradition while also making a bold new statement of its own.

Ball Team Records Turntable with Record
I just love the game. You can take a ball and just go be by yourself for hours and just move your body and kinda zone out into it. Teamwork is definitely a part of it, [there's] nothing better to me than a great pass highlight and the choreographed movements of a team, it's like a dance. Not to mention the creativity in both dribbling and passing. The hip-hop connection as well, those were always together in my book.
—Shane Harris, Founder

The Identity

The heading typography combines a bold stencil typeface (inspired by one used by Everest Records in the 70s) and a slab-serif typeface inspired by vintage athletic gear. For subheadings and body type, I chose Obviously by Oh No Type Co., a versatile sans-serif that performs excellently with long copy but also contains energy and style to spare.

The color palette uses neutral shades of black and white. It's intended to convey a Brooklyn-style sense of cool while getting out of the way of the label's artists' own unique brands.

Ball Team Records record label influencesBall Team Records Style SheetBall Team Records Mark 2 and 3 on whiteBall Team Records Mark 2 and 3 on blackBall Team Records Icon in four colorsBall Team Records T-Shirt and Tote BagBall Team Records Embroidered PatchBall Team Records CapBall Team Records Athletic FabricBall Team Records Turntable SlipmatBall Team Records instagram post