An immersive audiovisual installation created for the 2022 Grad Show at Maryland Institute College of Art (MICA).
The Dog Who Swallows Millions is an exhibition I created for my Graphic Design M.A. Graduate Thesis at MICA. Using branding, creative coding, experimental typography, loudspeaker design, and generative art, it aimed to create a captivating audiovisual experience for its viewers.
This project intended to answer the questions: How might an immersive gallery installation visually represent a musical artist’s sound? What should the branding language look like?
I chose to work with a 5-track long experimental music EP I had produced over the previous two years. The name of both the artist and the exhibition is The Dog Who Swallows Millions, and the name of the EP is Sinners Welcome.
I combined 80s punk typography, modern glitch art, mid-2000s music visualization, experimental music branding, hand-drawn typography, and VJ culture into a freakishly cool hybrid of vintage and modern aesthetics.
I also documented the entire process in detail, including writing and designing an 82-page 12"x12" photo book.
After researching my inspirations, I boiled everything down into a concise, useful style sheet to inform the visual design of the exhibition and book.
The project was all about excitement and contrast: vibrant colors contrasting with stark black and white, 80s punk aesthetics with modern dance music, flat typography with 3D motion design, and more.
I wanted the exhibition to be completely captivating and mysterious—and to that end, I fabricated flat speaker panels out of rigid foam board to be used for both producing the sound and displaying the projection-mapped audio-reactive motion design.
An immersive audiovisual installation created for the 2022 Grad Show at Maryland Institute College of Art (MICA).
The Dog Who Swallows Millions is an exhibition I created for my Graphic Design M.A. Graduate Thesis at MICA. Using branding, creative coding, experimental typography, loudspeaker design, and generative art, it aimed to create a captivating audiovisual experience for its viewers.
This project intended to answer the questions: How might an immersive gallery installation visually represent a musical artist’s sound? What should the branding language look like?
I chose to work with a 5-track long experimental music EP I had produced over the previous two years. The name of both the artist and the exhibition is The Dog Who Swallows Millions, and the name of the EP is Sinners Welcome.
I combined 80s punk typography, modern glitch art, mid-2000s music visualization, experimental music branding, hand-drawn typography, and VJ culture into a freakishly cool hybrid of vintage and modern aesthetics.
I also documented the entire process in detail, including writing and designing an 82-page 12"x12" photo book.
After researching my inspirations, I boiled everything down into a concise, useful style sheet to inform the visual design of the exhibition and book.
The project was all about excitement and contrast: vibrant colors contrasting with stark black and white, 80s punk aesthetics with modern dance music, flat typography with 3D motion design, and more.
I wanted the exhibition to be completely captivating and mysterious—and to that end, I fabricated flat speaker panels out of rigid foam board to be used for both producing the sound and displaying the projection-mapped audio-reactive motion design.