The Dog Who Swallows Millions

An immersive audiovisual installation created for the 2022 Grad Show at Maryland Institute College of Art (MICA).

VISUAL IDENTITY / EXHIBITION DESIGN / MOTION DESIGN / CREATIVE CODING

The Dog Who Swallows Millions is an exhibition I created for my Graphic Design M.A. Graduate Thesis at MICA. Using branding, creative coding, experimental typography, loudspeaker design, and generative art, it aimed to create a captivating audiovisual experience for its viewers.

This project intended to answer the questions: How might an immersive gallery installation visually represent a musical artist’s sound? What should the branding language look like?

The Dog Who Swallows Millions book mockup

The Creative Process

I chose to work with a 5-track long experimental music EP I had produced over the previous two years. The name of both the artist and the exhibition is The Dog Who Swallows Millions, and the name of the EP is Sinners Welcome.

I combined 80s punk typography, modern glitch art, mid-2000s music visualization, experimental music branding, hand-drawn typography, and VJ culture into a freakishly cool hybrid of vintage and modern aesthetics.

I also documented the entire process in detail, including writing and designing an 82-page 12"x12" photo book.

The Dog Who Swallows Millions front cover blown upThe Dog Who Swallows Millions intro title pageThe Dog Who Swallows Millions process part one title pageThe Dog Who Swallows Millions area of inquiry title pageThe Dog Who Swallows Millions research title pageThe Dog Who Swallows Millions process pt 2 title pageThe Dog Who Swallows Millions final outcomes title page
The Dog Who Swallows Millions intro spreadThe Dog Who Swallows Millions process part one spreadThe Dog Who Swallows Millions research spread
The Visual Inspirations
The Dog Who Swallows Millions style sheetThe Dog Who Swallows Millions process part 2 pg 1The Dog Who Swallows Millions hand lettering spreadThe Dog Who Swallows Millions process part 2 pg 3The Dog Who Swallows Millions process part 2 pg 4

The Identity

After researching my inspirations, I boiled everything down into a concise, useful style sheet to inform the visual design of the exhibition and book.

The project was all about excitement and contrast: vibrant colors contrasting with stark black and white, 80s punk aesthetics with modern dance music, flat typography with 3D motion design, and more.

I wanted the exhibition to be completely captivating and mysterious—and to that end, I fabricated flat speaker panels out of rigid foam board to be used for both producing the sound and displaying the projection-mapped audio-reactive motion design.

The Dog Who Swallows Millions Exhibition PhotoThe Dog Who Swallows Millions Heaviness PhotoThe Dog Who Swallows Millions Sinners Welcome PhotoThe Dog Who Swallows Millions Cold Nights PhotoThe Dog Who Swallows Millions Intro Title PhotoThe Dog Who Swallows Millions presentation of work action shotThe Dog Who Swallows Millions attendees viewingThe Dog Who Swallows Millions full room photoThe Dog Who Swallows Millions Title Wall
The Result

The Dog Who Swallows Millions

An immersive audiovisual installation created for the 2022 Grad Show at Maryland Institute College of Art (MICA).

VISUAL IDENTITY / EXHIBITION DESIGN / CREATIVE CODING

The Dog Who Swallows Millions is an exhibition I created for my Graphic Design M.A. Graduate Thesis at MICA. Using branding, creative coding, experimental typography, loudspeaker design, and generative art, it aimed to create a captivating audiovisual experience for its viewers.

This project intended to answer the questions: How might an immersive gallery installation visually represent a musical artist’s sound? What should the branding language look like?

The Dog Who Swallows Millions book mockup

The Creative Process

I chose to work with a 5-track long experimental music EP I had produced over the previous two years. The name of both the artist and the exhibition is The Dog Who Swallows Millions, and the name of the EP is Sinners Welcome.

I combined 80s punk typography, modern glitch art, mid-2000s music visualization, experimental music branding, hand-drawn typography, and VJ culture into a freakishly cool hybrid of vintage and modern aesthetics.

I also documented the entire process in detail, including writing and designing an 82-page 12"x12" photo book.

The Dog Who Swallows Millions front cover blown upThe Dog Who Swallows Millions intro title pageThe Dog Who Swallows Millions process part one title pageThe Dog Who Swallows Millions area of inquiry title pageThe Dog Who Swallows Millions research title pageThe Dog Who Swallows Millions process pt 2 title pageThe Dog Who Swallows Millions final outcomes title page

The Visual Inspirations

The Dog Who Swallows Millions intro spreadThe Dog Who Swallows Millions process part one spreadThe Dog Who Swallows Millions research spread

The Identity

After researching my inspirations, I boiled everything down into a concise, useful style sheet to inform the visual design of the exhibition and book.

The project was all about excitement and contrast: vibrant colors contrasting with stark black and white, 80s punk aesthetics with modern dance music, flat typography with 3D motion design, and more.

I wanted the exhibition to be completely captivating and mysterious—and to that end, I fabricated flat speaker panels out of rigid foam board to be used for both producing the sound and displaying the projection-mapped audio-reactive motion design.

The Dog Who Swallows Millions style sheetThe Dog Who Swallows Millions process part 2 pg 1The Dog Who Swallows Millions hand lettering spreadThe Dog Who Swallows Millions process part 2 pg 3The Dog Who Swallows Millions process part 2 pg 4

The Result

The Dog Who Swallows Millions Exhibition PhotoThe Dog Who Swallows Millions Heaviness PhotoThe Dog Who Swallows Millions Sinners Welcome PhotoThe Dog Who Swallows Millions Cold Nights PhotoThe Dog Who Swallows Millions Intro Title PhotoThe Dog Who Swallows Millions presentation of work action shotThe Dog Who Swallows Millions attendees viewingThe Dog Who Swallows Millions full room photoThe Dog Who Swallows Millions Title Wall